Case Study: Dao of Health
Dao of Health is a new holistic health practice in Alexandria, Sydney.
Ju-youn (Yanan) Kim and busness partner Melinda McDonald, registered Acupuncture & Chinese Herbal Medicine Practitioners, engaged Muster to create a new identity for their first outing in a 5 consultation room practice.
I designed their identity and collateral across digital and print that included; business stationery, postcard offers and vouchers, social media posts for FB and insta, banners, icons and website design.
Muster produced a small-scale shoot and post-prodcution for social media films and stills and also consulted on the interior design of the clinic - to create a cohesive look across the brand.
I chose yellow as the predominant brand colour as the women have a sunny disposition and they want Dao to radiate warmth, light and good health.
In colour psychology yellow means happiness and optimism; it is the color of sun shining, or bright light and creativity. It is the colour of high energy, enthusiasm, hope, fun and cheerfulness. We all decided that was the perfect choice.
Pictured here are social media posts, website page designs and various images from across the Dao of Health branding.